When it comes to raw, we are talking about denim in its purest form. Unwashed and untreated. Right off the loom and the indigo dyeing process.

What makes raw denim so special is the way that the colour will develop based on your wear, habits and style over time.

That unique colour fade patterns will make your jeans your own denim fingerprint.

Raw denim
Selvedge denim


The word selvedge  comes from the phrase ‘self-edge’, the natural edge of atoll of fabric created by one continuous cross thread that is passed back and forth down the length of the bolt. The history behind selvage denim begins with the old style loom in the late 1800’s. Only a few old style shuttle looms that still exists can achieve this sort of denim, creating natural irregularities in the fabric that are enhanced as the jeans age. As a result, every pair develops a one of a kind pattern that emerges as the denim fades from wear in any areas where it’s regularly creased or rubbed. Owning a pair of jeans made from selvage is a very personal experience, resulting in a look that is uniquely yours.


Indigo is a deep and rich color as well as some variants of ultramarine. It is traditionally regarded as one of the seven colors of the rainbow: the color between violet and blue; The color indigo is named after the indigo dye derived from the plant Indigofera tinctoria and related species. Natural indigo dye was used back in history and have been found in Africa, India, Indonesia and China.
Although in 1883 Adolf von Baeyer identified the chemical structure of indigo and fourteen years after his discovery , indigo was developed synthetically.

The most great features of indigo dye is the colourfastness to water and light, the continually fading and its inability to penetrate fibres completely. All the other dyes fully penetrate fibres. For that reason jeans made from indigo are individual and unique.

Indigo color