We advise not to wash your jeans for 6 months. The longer you go, the more distinct the fading will be in all the right spots. You’ll end up with naturally distressed creases that fit the way you live. It’s worth the wait. Washing them too early, the indigo dye might fade too uniformly and you won’t be able to establish the custom wear marks.
How to clean your denim
Care your denim

The First Wash

~ By hand:

  1. Put in a bathtub cool to lukewarm water (the hotter the water the, the greater the shrinkage).
  2. Mix in a small amount of green olive oil soap powder or very light washing powder, preferably something specifically designed to lock in darker colours. Do not use bleaches or regular laundry detergent.
  3. Turn your jeans inside out. Soak them in  for 45 minutes. Submerge them in the water by placing heavy objects on top.
  4. Rinse with cool water to remove the detergent.
  5. Remove from water and hang dry, ideally outdoors and in the sun.

~ By washing machine:

Washing by hand is always the best choice, but if machine is your only option, skip the detergent or at least use one that doesn’t contain bleach at 30°C.

~ With vinegar:

Water itself will wash away your denim’s dye over time, and soap will only hasten the process. By soaking your jeans in cold water with vinegar, prevents the lose of indigo dye keeping the original dark colour for a longer time. Add one cup of distilled white vinegar to a cold water bath and soak your jeans for about an hour. Remove from water and hang dry, ideally outdoors and in the sun. Τhe odor of vinegar goes away after your pants dry. And if you must use a washing machine, toss in a cup of vinegar on a hand-wash setting with no detergent.
How to wash your denim

Keep Them Fresh

As you’ll be wearing your raw denim on a daily basis without washing them for six months, there are some ways to keeping them fresh.

~ Hang when not wearing:

By folding your jeans you’re creating unnatural creases and essentially erasing all the hard work you’ve put into those fades forming in the thigh and back of your knees. Hanging them by their loops not only helps keep their natural shape, but it airs them out, too.

~ Freeze your jeans:

Another way to keep them fresh is freezing your jeans. First put them in a plastic bag and remove all the air inside, and then in the freezer for 24 hours. With this process you kill bacteria, which are the prime cause of unpleasant odours.